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Hospitality and Travel Marketing (4th Edition) by Morrison $137.99   $79.99 

Home > Marketing & Management > Hospitality and Travel Marketing (4th Edition) by Morrison

Book Description:

Global orientation, and whole-industry coverage of hospitality and tourism set this book apart. This systematic approach to hospitality and travel marketing is written in a user-friendly style. Readers will benefit from the practical nature, and excellent use of relevant and up-to-date cases. Global experience in the industry is emphasized through content on destination marketing and others parts of tourism, along with case examples from around the world. The content draws upon the authors? experience in the hospitality and travel marketing industry, as well as teaching experience from around the globe including the USA, Canada, Europe, Asia, and Australia. Hospitality and Travel Marketing reflects all of the latest trends in the field, including Internet marketing and e-commerce, loyalty marketing, brand extension marketing, and destination branding.

Book Details:

  US Edition (Reference Only) International Edition (Actual Book)
Condition: Brand New Same
Edition: 4th
Same
Author: Alastair M. Morrison
Same
Publisher: Delmar Cengage Learning
Same
ISBN-10: 1418016551 1435486862
ISBN-13: 9781418016555 9781435486867
Format: Hardcover Paperback
 Cover Design: Image 1 Image 2
 Book Content: US Edition Same
Language: English Same
Color Printed: Yes Same
Paper Quality: High Same
Addons: n/a
n/a

What is an International Edition? Why buy International Edition?

Most International edition textbooks have the same page-to-page and word-to-word content as US Edition. The price of the International edition textbook is much cheaper than that of US edition. An international edition textbook has soft cover format, different cover design and ISBN. On very rare occasion, some international textbooks may come with different exercises at the end of chapters. International edition textbooks normally have restricted sales disclaimer like “Not for Sales in USA and Canada” printed on the cover of the book even that the books have the same content as US edition or legal to use in North America. United States Supreme Court recently ruled on this issue that conserve your right. Click here to read more on the article reported by New York Times on why thousands of students are now buying International edition textbooks!

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Hospitality and Travel Marketing (4th Edition) by Morrison
 
 
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