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Home > Business & Economics > Principles of Marketing (14th Edition) Kotler
Learn how to create value and gain loyal customers. Today's marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework. The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.
US Edition (Reference Only)
International Edition (Actual Book)
Philip Kotler and Gary Armstrong
What is an International Edition? Why buy International Edition?
Most International edition textbooks have the same page-to-page and word-to-word content as US Edition. The price of the International edition textbook is much cheaper than that of US edition. An international edition textbook has soft cover format, different cover design and ISBN. On very rare occasion, some international textbooks may come with different exercises at the end of chapters. International edition textbooks normally have restricted sales disclaimer like “Not for Sales in USA and Canada” printed on the cover of the book even that the books have the same content as US edition or legal to use in North America. United States Supreme Court recently ruled on this issue that conserve your right. Click here to read more on the article reported by New York Times on why thousands of students are now buying International edition textbooks!
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