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Basic Marketing (18th Edition) Perreault $150.99   $59.99 

Home > Marketing & Management > Basic Marketing (18th Edition) Perreault

9780073529950Book Description:

Basic Marketing 18th edition by Jr., William Perreault, Joseph Cannon, and E. Jerome McCarthy builds on the foundation pillars of previous editions – the four Ps framework, managerial orientation, and strategy planning focus. The Perreault franchise was the pioneer of the “four Ps” in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make the marketing decisions that a manager must make in deciding what customers to focus on and how best to meet their needs. Over many editions there has been constant change in marketing management and the marketing environment. Some of the changes in this latest eighteenth edition of Basic Marketing have been dramatic, and others have been subtle. As a result, the authors have made ongoing changes to the text to reflect marketing’s best practices and ideas. Throughout all of these changes, Basic Marketing and the supporting materials that accompany it have been more widely used than any other teaching materials for introductory marketing. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent “best practices.” This 18th edition extends the strategy planning approach, integrating concepts tightly with the marketing strategy planning model.

Book Details:


US Edition (Reference Only) International Edition (Actual Book)
Condition: Brand New Same
Edition: 18th
Same
Author: Jr., William Perreault, Joseph Cannon, and E. Jerome McCarthy
Same
Publisher: McGraw-Hill/Irwin
McGraw-Hill Higher Education
ISBN-10: 0073529958 0071221107
ISBN-13: 9780073529950 9780071221108
Format: Hardcover Paperback
 Cover Design: Image 1 Image 2
 Book Content: US Edition Same
Language: English Same
Color Printed: Yes Same
Paper Quality: High Same
Addons: n/a
n/a

What is an International Edition? Why buy International Edition?

Most International edition textbooks have the same page-to-page and word-to-word content as US Edition. The price of the International edition textbook is much cheaper than that of US edition. An international edition textbook has soft cover format, different cover design and ISBN. On very rare occasion, some international textbooks may come with different exercises at the end of chapters. International edition textbooks normally have restricted sales disclaimer like “Not for Sales in USA and Canada” printed on the cover of the book even that the books have the same content as US edition or legal to use in North America. United States Supreme Court recently ruled on this issue that conserve your right. Click here to read more on the article reported by New York Times on why thousands of students are now buying International edition textbooks!

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Basic Marketing (18th Edition) Perreault
 
 
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